Appnalysis® is a trading name of Appnalysis® Ltd who are registered in England & Wales No.14935850. We are committed to protecting the privacy and security of your personal information. We take care to protect the privacy of our customers and users of our products and or services that communicate both online or offline with us, at events, over the phone, through our mobile applications, websites and social media platforms.
We have therefore developed this privacy policy to inform you of the data we collect, what we do with your information, what we do to keep it secure as well as the rights and choices you have over your personal information.
We only collect, process and store personally identifiable information in accordance with General Data Protection Regulation (GDPR) and Data Protection Act 2018 and used expressly for the purposes of responding to enquiries on the basis of recorded communication, preferences or indicated requests for marketing information.
If you contact us other than via our website and you give us permission to do so, we may keep a record of that correspondence, adding your information and enquiry details to our CRM system. From time to time we may also use third party services, to collect your information, for example for events bookings.
The data that we collect includes details of your journey through the Appnalysis® website, as well as device-specific information such as IP address, mobile device, browser version, operating system, mobile network, device settings and geographical data. The type of information that we will collect on you, and you voluntarily provide to us on this website includes:
We may share your personal data with other organisations in the following circumstances:
Email Marketing
From time to time we may send you relevant offers and news about our business, products and services in a number by email, but only if you have consented to receive these marketing communications.
When interacting with our website, you may be asked if you’d like to sign-up to receive our email marketing communications and you will be asked explicitly to opt-in to receiving these.
You can change your Email Marketing subscription anytime by editing your preferences or unsubscribing altogether via the link at the bottom of any of our email marketing communications or by contacting us via the details at the end of this policy.
Right to Access Your Personal Information
You have the right to access the personal information that we hold about you in many circumstances, by making a request. This is sometimes termed ‘Subject Access Request’. If we agree that we are obliged to provide personal information to you (or someone else on your behalf), we will provide it to you or them free of charge and aim to do so within 30 days from when your identity has been confirmed.
We would ask for proof of identity and sufficient information about your interactions with us that we can locate your personal information.
Right to Correction of Your Personal Data
If any of the personal information we hold about you is inaccurate or out of date, you may ask us to correct it.
Right to Stop or Limit Our Processing of Your Data
Under Article 21 of the GDPR, you have the right to object to the processing of your personal data at any time. This allows you to stop or prevent us from processing your personal data, if we are not obligated to use it any more.
For more information about your privacy rights
The Information Commissioner’s Office (ICO) regulates data protection and privacy matters in the UK. They make a lot of information accessible to consumers on their website and they ensure that the registered details of all data controllers such as ourselves are available publicly.
You can make a complaint to the ICO at any time about the way we use your information. However, we hope that you would consider raising any issue or complaint you have with us first. Your satisfaction is extremely important to us, and we will always do our very best to solve any problems you may have.
We retain a record of your personal information in order to provide you with a high quality and consistent service. We will always retain your personal information in accordance with the General Data Protection Regulation (GDPR) and Data Protection Act 2018 and never retain your information for longer than is necessary. Unless otherwise required by law, your data will be stored for a period of 2 years after our last contact with you at which point it will be permanently deleted and therefore irretrievable.
Appnalysis® assumes no liability whatsoever for the data or other content collected from Third-Party Data Visualization Services, such as Microsoft Excel, Microsoft PowerBI, Tableaux, Qlik Sense, QuickSight, Sisense, Toucan Toco or from Custom Connector Services ( such as Looker Studio). You are solely responsible for ascertaining that you have the right to use the Service for gathering and processing any such data by using the Service, and you must obtain any such consents and authorizations as may be needed from time to time in relation to such data or other content and their processing by using the Service. We do not assume any liability for such Third-Party Services, Custom Connector Services or software, and you are exclusively responsible for obtaining any necessary licences or consents needed for their use. You must familiarise yourself with the applicable terms and conditions, including any restrictions on use, in relation to any such Third-Party Services and Custom Connector Services and you agree to comply with the third-party terms and conditions applicable to the Third-Party Services and Custom Connector Services in addition to the terms of the Agreement.
Connecting to Looker Studio requires the use of the Appnalysis® connector. The connector enables Looker Studio to communicate with Appnalysis® to fetch mobile app and mobile sector data, as chosen by the user. Data is transferred securely over HTTPS using ODATA protocol. No personal data will ever be transferred through the connector. All data transfer through the Appnalysis® connector adheres to the Google API Services User Data Policy, including the Limited Use requirements.
When using this website, you may be able to share information through social networks like Facebook and Twitter. For example, when you ‘like’, ‘share’ or review our Services. When doing this, your personal information may be visible to the providers of those social networks and/or their other users. Please remember it is your responsibility to set appropriate privacy settings on your social network accounts so you are comfortable with how your information is used and shared on them.
Data security is of great importance to Appnalysis® Ltd and to protect your data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure your collected data.
Coderus, our parent company, is ISO 27001 certified. ISO 27001 is an information security management system (ISMS) standard by the International Organisation for Standardisation (ISO). The certification we have at Coderus Ltd ensures that effective security controls and policies are in place. More information can be found from the Coderus website.
We take security measures to protect your information including:
Website Application and Hosting Security Procedures
HTTPS - This website is secured via Hyper Text Transfer Protocol Secure (HTTPS). It means all communications between your browser and this website are securely encrypted. This means that even if somebody managed to intercept the connection, they would not be able to decrypt any of the data which passes between you and the website.
Secure Update Process - Inline with the security processes of our website development partner agency, this website application’s code-base is administered and updated via a password and FTP free process. All code-changes are deployed via a secure process that does not rely on the storage and visible access of passwords.
Two Factor Authentication - Where possible, the administration interface to this website application and any personally identifiable information herein, is secured behind a two factor authentication login to all staff who have access to it. Additionally, our website development agency can only access the same interface via their secure Google GSuite accounts and hold no password records for accessing the platform at super-admin level.
Web Application Maintenance - Our organisation, working in collaboration with our website development agency, regularly monitor the security of this website and consistently update the core CMS platform and supporting extensions and plugins.
Cloudflare - Our website’s DNS is managed through Cloudflare who provide our content delivery network (CDN), DDoS attack mitigation, Internet security and distributed domain name server services.
What are Cookies?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when a website is loaded within your chosen browser. They are widely used to ‘remember’ you and your preferences, either for a single visit (through a ’session cookie’) or for multiple repeat visits (using a ‘persistent cookie’). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as ‘first party cookies’), or by other websites who serve up content on that site (‘third party cookies’).
What is Cookie Control?
You may notice that our website utilises a third party Cookie preference tool called ‘Cookie Control’. Cookie Control is a mechanism for controlling user consent and the use of cookies on this website application.
When (as the user) you consent to one of the optional cookie categories, Cookie Control will place a cookie to remember that decision. The name of the cookie will be the name of the category specified within the Cookie Control widget itself. That cookie will be removed when you (the user) revokes consent to that category.
What are ‘Strictly Necessary Cookies’?
These are the cookies that are essential for this website to perform its basic functions. These include those required to allow registered users to authenticate and perform account related functions, as well as to save the contents of virtual ‘carts’ on sites that have an e-commerce functionality.
Strictly Necessary Cookies are highlighted with a double asterisk (**) in the tables below:
Cookies stored by this site
Cookie NameDescriptionDurationJSESSIONID**Cookie generated by Servlet containers and used for session management in J2EE web applications for HTTP protocol.Session cookie (Expires when browsing session ends)user-token**Stores user login information such as session tokens and expiry and user email of those who are logged in. Required to login and use site.2 weeks_gaUsed to distinguish users.2 years_gidUsed to distinguish users.24 hours_gatUsed to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.1 minute
How to change your Cookie preferences?
The most popular web browsers typically provide additional tools to users for controlling or restricting cookies on their device. To find out more about cookies, including how to see what cookies have been set, you can visit www.aboutcookies.org.
Find out how to manage cookies on popular browsers:
To find information relating to other browsers, visit the browser developer’s website.
To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.
If you would like to exercise one of your rights as set out earlier in this policy, or you have a question or a complaint about this policy, the way your personal information is processed, please contact us by one of the following means:
Assigned Data Protection Officer: Compliance Team
By email: compliance@appnalysis.com
By post: Appnalysis®, F1 Ross Building, Adastral Park, Martlesham Heath, IP5 3RE
Thank you for taking the time to read our Privacy Policy.
Appnalysis® Ltd
This Policy was last updated on 27 June 2023.
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